In 2017, more than 100 CXPA members collaborated with the Board of Directors to explicitly examine, test, and codify the CXPA community core values.  These core values were unveiled and shared with the membership in 2018. We will ground our work in our core values to help CXPA stay true to our shared beliefs as our work, organization and profession continues to develop. We will continue to raise the bar, build awareness of the value of CX, and create new and better ways to help one another succeed.

The core values are designed to give our member-to-member association a context for how we will approach our growth and work in the future. Here are the three core values and what those values will mean to how we make decisions.

Core Values

1. Connected: Strength in Diversity

• We foster a culture of inclusivity and belonging, welcoming everyone.
• We encourage, seek out, and embrace diverse perspectives and approaches.
• We possess an unquenchable thirst to learn, paired with a passion to share our expertise to help one another grow professionally and personally.

2. Authentic: Excellence from Inside

• Authenticity matters. Be who you are and contribute what you can.
• We act with integrity and hold one another accountable.
• We build trust by being trustworthy, genuine, respectful, and kind.

3. Be a Champion: Passion Fuels Growth

• We are member-led and member-focused.
• We prioritize work and relationships that positively advance the mission.
• We strive to inspire others by sharing and learning together.
• We actively contribute to the thought leadership and innovation of the CX profession.
• We are tireless advocates for customer experiences that improve people’s lives.

CXPA is committed to a culture of inclusivity and belonging. Diversity is a core value, and we are dedicated to ensuring a welcoming environment for all. We continuously seek to do more to contribute to a more inclusive CX profession and world.