Each year on the first Tuesday in October, customer experience professionals around the world come together to celebrate CX Day.

First held in 2013, CX Day has grown into a global celebration of the people and organizations working to advance customer experience as a professional role and business discipline.

CXPA's continuing theme for CX Day reflects what this work is ultimately intended to accomplish:

Those outcomes are also central to CXPA's 2032 goal: to ensure global recognition and understanding of Customer Experience as a known, respected professional role and career choice, and as a valued, trusted, and preferred business discipline that drives sustainable organizational growth.

CX Day gives organizations an opportunity to contribute to that progress. It can be a day to recognize CX professionals, celebrate customers, increase awareness of CX resources, share examples of measurable impact, and invite more people to collaborate in this work.

The most meaningful celebrations begin with a simple question:

Begin With the Outcome You Want

There is no single way to celebrate CX Day. Some organizations hold employee learning events. Others recognize colleagues, thank customers, share customer stories, spotlight impact, or invite teams to engage more deeply in this work.

Before choosing an activity, consider what you want the celebration to accomplish. For example, you might use CX Day to:

• Increase understanding of your organization's CX strategy and priorities.
• Help employees see how their work influences customer perceptions and outcomes.
• Introduce colleagues to customer insights, journey maps, personas, and other resources.
• Recognize professionals and teams whose work has had a positive impact.
• Demonstrate how CX contributes to employee and organizational outcomes.
• Invite customers to share feedback or participate in future improvement efforts.
• Create new opportunities for employees to become involved in CX work.

Beginning with the intended outcome helps turn CX Day from a single day of celebration into a catalyst for continued learning, participation, and improvement.

How Organizations Have Celebrated CX Day

Organizations have approached CX Day in different ways based on their goals and audiences.

Other organizations have used CX Day to:

• Leger recognized CX professionals and invited customers to share their experiences during its 2023 CX Day celebration.
• Red Hat shared examples of how customer feedback informed improvement efforts while encouraging customers to continue providing input.
• Tangoe thanked customers and employees while reinforcing that delivering outstanding customer experiences is a company-wide responsibility.
• Dell has used CX Day to connect employees with the organization's customer experience strategy and initiatives.
• Five9 and Nasdaq recognized customers and partners through a digital display takeover in Times Square, New York City.
• CX professionals in Saudi Arabia brought practitioners together through local, in-person celebrations that strengthened the regional CX community.

These examples demonstrate that a meaningful CX Day celebration does not have to follow a prescribed format. What matters most is the connection between the activity, the people involved, and the outcomes the organization hopes to advance.

Join the Global Celebration