Mohammed Alfaki, CCXP

I’m Mohamed Alfaki, a market research and panel management professional based in Riyadh, Saudi Arabia, and I am thrilled to join the CXPA community!  With over a decade of experience spanning panel management, consumer behavior tracking, and quantitative/qualitative insights, my career has been dedicated to bridging the gap between customer data and actionable experience design.A Little About My Background:Currently: Panel Manager at Nielsen, managing audience measurement panels, recruitment vendor operations, and data quality validation frameworks.  Previously: Implementation Project Manager at Kantar for the Aramco Ithra project, managing SAP Qualtrics survey platforms, tracking strategy KPIs, and evaluating social impact and community satisfaction across 11 center departments.  Research Roots: Market Research Executive at Aldukheil Financial Group, leading customer satisfaction evaluations, mystery shopping programs, and brand loyalty studies.  Why I’m Here & What Drives Me:I am currently preparing to sit for my CCXP certification to formalize my practical experience across the core competencies—particularly in Customer Insights, Metrics & ROI, and Experience Strategy.What excites me most about CX today is the power of combining deep qualitative empathy (like ethnographic observation and human-centered design) with robust quantitative analytics to build low-friction, high-value journeys.Let’s Connect!I would love to connect with fellow CX leaders, CCXPs, and peers across the globe—especially those navigating the rapidly growing CX landscape in the Middle East.LinkedIn: Mohamed Alfaki.