Jenny Drasko

BioüData-driven researcher:With a strong passion for understanding customer behavior, I excel at designing, conducting, and analyzing research activities that provide actionable insights.Skilled in statistical analysis, data visualization, and storytelling to influence senior executives and stakeholders.üStrategic leader:Over 10 years of experience in developing and implementing consumer insights, research, and analytics that contributed to building strategic plans and key business priorities. Acknowledged by ESOMAR Insights250 as one of 250 Global Innovators and Market Research Leaders worldwide in 2022.üClient-focused:Committed to putting customers first and building strong client relationships. I am actively involved in the Customer Experience Professional Association (CXPA) Toronto Board to advance the field of customer experience.üCollaborative front runner:Driven by collective success and the power of a team. With a strong track record of collaborating with industry leaders and stakeholders, I have conducted research and delivered insights that drove clients' business objectivesüContinuous learner:Continuously improving my skills through professional development, including the completion of the CX Leadership & Implementation Coursein 2023. Earned the Chartered Marketer Designation from the Canadian Marketing Association in 2024. I am enrolled in the prestigious Master of Business Leadership Emotional Intelligence program.üValues-driven:Values matter to me. I bring my real self to work and live by the values of trust, teamwork, and accountability, ensuring that I contribute positively to the organizational culture. ## Industry Education ## Global Region United States