Abdulrahman Daba

I am a Customer Experience professional with more than 17 years of experience across the telecommunications and real estate sectors in Egypt and Saudi Arabia. I currently work as a Customer Experience Expert at the Real Estate Registry (RER), where I contribute to developing and executing customer experience strategies and strengthening customer-centric practices across the organization.

Throughout my career, I have gained extensive experience in CX strategy, CX measurement, Voice of the Customer, journey management, complaints management, customer retention, loyalty, and performance improvement. At RER, I contributed to establishing and developing the Customer Experience Excellence function and created the Customer Centricity Index, which provides executive-level visibility of performance across the end-to-end customer journey. I have also supported VoC programs, customer satisfaction dashboards, journey assessments, closed-loop improvement initiatives, and customer-centricity awareness sessions.

Previously, I held several customer experience and management roles at stc and Orange Egypt. My key achievements include contributing to the organization receiving the Best Customer Experience Company Award at the Insights Middle East Call Centre Awards, leading the implementation of the ISO 10002 complaints-handling standard, and managing root-cause resolution programs that achieved significant reductions in customer complaints.

I am passionate about translating customer insights into effective CX strategies and measurable business improvements while embedding customer-centric thinking across organizations. By joining the CXPA community and pursuing the CCXP credential, I look forward to exchanging knowledge with CX professionals worldwide, sharing my experience, and continuing to grow as a customer experience leader.